What kind of company culture has allowed this freight forwarder China to thrive for 26 years?

Most logistics companies don't last more than three years. Why has Sunny Worldwide Freight Forwarder China thrived for 26 years? This requires continuous learning and progress within the company to increase cohesion and prevent stagnation. Employees must feel that this is a dynamic and hopeful freight forwarder China to generate work passion. In fact, we have also encountered bottlenecks. When the company reached its seventh year, especially upon arriving at the office each morning, there was a lack of vitality and enthusiasm. The seven-year itch brought a sense of familiar indifference. Morning inconveniences like crowded subways or domestic squabbles would negatively impact the day's mood.

I was very anxious at that time. Later, we connected with Jucheng, which has a culture called "morning meeting culture." As a freight forwarder China, I felt this was very suitable. Our initial morning meeting culture involved dancing and playing games to boost everyone's spirits. Employees who left our company during that period were all "dance kings," each knowing at least seven dances. Every weekend, our learning consultant, Yu Wensong, would come to our company to teach everyone to dance. After dancing, we played games, exhausting every game we could find. Later, we upgraded and fixed this morning meeting culture: dancing on Monday, reading military regulations on Tuesday, playing games on Wednesday, sharing on Thursday, etc. For a logistics-focused freight forwarder China, this seemed a bit incredible.

This morning meeting culture has continued and evolved to this day. Now on Mondays, we read military regulations, and on Wednesdays, we read about the spirit of nails, which includes a reading session in the morning. This means we are constantly optimizing our morning meeting culture to be more acceptable to most people.

So, what are the benefits of this morning meeting culture for a freight forwarder China? The biggest benefit is boosting morale and cohesion. If spirits are low in the morning and not promptly lifted, it can affect the whole morning or even the entire day. After morning meetings involving dancing and exercises, everyone feels rejuvenated and in a good mood, while also getting some physical exercise. It doesn't matter if the dance is good or not; the goal is to sweat. It also trains every employee. Our morning meeting has over 100 employees, each taking turns to host. Initially, the hosts were very nervous and shaky, but gradually, they became comfortable speaking in front of more than 100 people. After a year of practice, they now speak confidently on stage. This is the morning meeting culture of Sunny Worldwide Freight Forwarder China, which tightly integrates everyone into a cohesive unit. Our morning meeting culture is not static and is continuously optimized.

When recruiting new employees, we inform them about the morning meeting culture. Some candidates hesitate when they hear about doing exercises and dancing. Others are very happy and say it's what they like and that it helps them stay fit. This helps us initially filter out employees whose values align with our freight forwarder China culture.

As a freight forwarder China that has been in business for 26 years, we care more about our customers' needs than they do. Unless affected by natural disasters or unforeseen events, our on-time rate is 99%. If you have international transportation needs, please contact us at jerry@swwlogistics.com.cn. We are confident that you will be satisfied.